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News For Apr. 2004

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Acer's LCD monitor receives Red Dot award for outstanding design
World-class German design institute commends the AL1731 LCD
(2004/4/7)

TAIPEI, TAIWAN (7 April, 2004) - Acer's AL1731 LCD monitor has won the prestigious Red Dot award that represents one of the most coveted quality marks for excellence in design around the world. Noted for its streamlined design and user-centric interface, the AL1731 LCD is a winner in the 2004 Product Design - Media and Home Electronics category. Acer is honored to receive this recognition for design capability; IT innovations that humanize technology and enhance the quality of life, and thus break the barriers between people and technology, is Acer's long-term mission.

The AL1731 LCD's design aspect encompasses a sleek frontal plane with elegantly crafted buttons to give users a comfortable and easy viewing experience. The combination of smart cable management and stand support reflects the utmost simplicity in design for enhanced user experience, while the clever integration of the 17-inch LCD body portrays a clear, visual form for sheer elegance. The recyclable aluminum that makes up most of the AL1731 helps protect the environment.

The annual Red Dot award was founded by the Design Zentrum Nordrhein Westfalen in Germany, with over 50 years of history; the center is one of the oldest and most highly reputed design institutions in Europe. This year there were 381 winners chosen out of 1,673 entries from 32 countries. The Red Dot award for product design comprises of 11 product groups, in which the Media and Home Electronics category includes information and communication technology products.

The design center's panel of jury judges each product on innovation, aesthetic design, market penetration, performance, and contribution toward environmental protection. The jury consists of international design experts, and changes every year to guarantee maximum independence and assessment. Each year, winning products are displayed at the Red Dot design museum in Essen, which houses the world's largest exhibition of contemporary design. Winners in year 2003's Media and Home Electronics category include products from Sony, Nokia, Bose, Apple, and Logitech. More information may be found at www.red-dot-world.com.

Acer's LCD monitor product line has demonstrated wide market acceptance; in the fourth quarter of 2003, Acer's LCD ranked number one across Western Europe, including France, Italy, Austria, Denmark, and Switzerland for units shipment. With 13.1% of the market share, Acer beat Samsung, Philips, and LG. Furthermore, Acer's market share in Switzerland and Italy reached 36.5% and 32% respectively, showing Acer's clear leadership in the Western Europe LCD market. Acer offers a complete range of 15-, 17-, 19- and 20-inch LCD monitors, from entry level to high-end market segments. (ztj100404)

Source from: global.acer.com

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