About Us Contact Us Order Status & Tracking Register & Log In My Cart
Computer Hardware PCs & Barebones Laptops Tablets Electronics Software Tools Deals
Browse Top Categories
Special Offers

Featured Products
Mushkin Blackline 16GB (2x8GB) 240-Pin DDR3 1600MHz (PC3-12800) Dual Channel Kit Desktop Memory 997112, 9-9-9-24, 1.35V, w/ Ridgeback Heatsink
Mushkin Blackline 16GB (2x8GB) 240-Pin DDR3 1600MHz (PC3-1280...
Only $95.99

vitalASC KB10KA-S Ultra Slim Bluetooth 3.0 Keyboard, for iPad, iPhone and Other Mobile Devices
vitalASC KB10KA-S Ultra Slim Bluetooth 3.0 Keyboard, for iPad...
Only $18.99

Logitech 920-003402 Keyboard Case for iPad 2 Wireless Keyboard, Refurbished
Logitech 920-003402 Keyboard Case for iPad 2 Wireless Keyboar...
Only $18.99

Home >> Resources | Support >> Statistics >> 

Return Rates

Return Rates

We monitor the return rates of all our products. We believe the return rates are the best measurement for product reliability and performance. Such data is very useful to help customers select products. We publish return rates for specific products and brands on our web site. The data is updated monthly or quarterly. The margin of error for such data is 1%.

Overall Return Rates
On average, the total RMA orders constitute 4.4% of all our orders regardless of the reason for return. In other words, a customer who places an order with Directron.com currently has a 4.4% chance of making a return request for various reasons. Since the average quantity of items ordered is 3 per order, the overall return rate on an item-by-item basis is 1.5%. It means that a customer who bought any one single item from Directron.com has an average of 1.5% chance of returning it.

We classify a return rates according to the following groups:

  • Very low: <0.5-1%
  • Low: 0.5-1.5%
  • Average: 1-3%
  • High: 2-6%
  • Very high: >4-6%

    The exact grouping of one particular product depends also on the product category, since the mean return rates of different categories may be different.

    Return Rates of Product Categories
    Return rates vary among categories of products. Here is a list of product categories in descending return rates:

  • Motherboards, about 35% of all returns
  • Power supplies and cases, about 20% of all returns; mostly due to power supplies
  • CD-ROM and DVD-ROM drives, about 5% of all returns
  • Hard drives, about 5% of all returns
  • Processors, about 4% of all returns
  • Memory, about 3% of all returns; most due to compatibilities issues
  • All Others, about 28% of all returns

    Return Rates of Specific Brands and Products
    The return rates of specific products are defined as the total RMA requests for that particular product divided by the total quantity sold for that particular product multiplied by 100. We list return rates only on products that have been sold more than 100 in quantity. Items sold fewer than 100 are considered as not sufficient data for statistical representation. If no return is made on a product that has been sold more than 100, the return rate is marked as 0%. If no return rate is published on one product, it may be because we don't have the time to get around to work on that particular product yet.

    Keep in mind that return rates are calculated regardless of the return reasons.

    Return Reasons
    Here is a list of return reasons in descending order of occurrence as a percentage of total RMA requests:

  • Manufacturer defect or DOA, about 40% of all returns
  • Can't get it to work, about 20% of all returns
  • Wrong item ordered, about 15% of all returns
  • Damaged during shipping, about 10% of all returns
  • Don't like the product, about 10% of all returns
  • Wrong item shipped, about 5% of all returns

    Time Factor
    The return rates change with time. As the quantity of one product or brand sold increases with time, the corresponding return rates may change. Returns happen most often during the first month after the purchase, which has a great influence on new products. As a result, we do publish return rates only on products that we have been selling for more than five months and we may update the data on a monthly or quarterly basis.

    Frequently Asked Questions about Return Rates

    Why do you list return rates regardless of the return reasons? Wouldn't it be more meaningful to list "defective rates" as a measure of the product reliability?

    We believe that a customer return always represents an undesirable and unnecessary experience, regardless of the reason for each return. Statistically, the overall return rate of one product represents the true chance for a future customer to return that product once purchased. We may consider publishing both overall return rates and defective rates once we accumulate enough data.

    Can manufacturers influence your return rate data?

    The return rate data published on our web site are truly independent. Manufacturers do not and will not have any influence on the data.

  • Customer Feedback through Yahoo!
    Join our Newsletter

    Shipping Policy Customer Service Payment Policy
      Tracking Orders
      Est. Shipping Cost
      Time-in-Transit Map
      FAQ - Shipping
      Top Reasons for Delays
      UPS, FedEx, Postal Office
      Walk-in Sales
      APO/FPO Orders
      Return Policy
      Account Applications
      Frequent Errors
      FAQ-Tech Support
      Order Status
      Credit Card via Phone
      Purchase Order
      Prepay, PayPal
      Resellers, VARs
      Educational Government
      Terms & Conditions
      Price & Tax
    Directron.NET- Help Desk Directron.ORG - Resources Short Cuts
      Sales Support
      Tech Support
      Knowledge Base
      Customer Service
      Open Forums
      Advanced Search of Help Desk
      How to Choose?
      FAQs, Glossary
      How to Upgrade?
      Top Sellers
      New Products
      Quiet Computers
      Water Cooling
      Case Painting

    Directron Facebook Directron Twitter Directron Google+ Directron RSS Feed Directron YouTube Directron Newsletter Sign Up

    BBB Accredited Business with an A+ Rating

    Copyright  1997-2015 Directron.com, Houston, Texas. Prime Systems

    CyberPower P600WSU Home Office 8 Outlets Surge, 6 Swivel Outl...
    Only $10.99

    Iview-920TPC 9in 8GB Tablet (White), Cortex A9 Dual Core CPU,...
    Only $65.99

    *Free Economy Shipping* iView Cyber PC Computer Stick, Intel ...
    Only $129.99

    HP E0M20UA#ABA 15.6in LED BrightView Notebook 2000-2d69nr (Bl...
    Only $369.99

    *Free Ground Shipping* Refurbished: Dell Latitude 2100 10.1in...
    Only $62.99

    Antec ISK600M Micro ATX Computer Case, 1x Slim ODD Bay, Front...
    Only $55.99

    Antec ISK 300-150 Mini-ITX Desktop Case, w/ 150W PSU and 80mm...
    Only $67.99

    Acer V246HQL Cbd 23.6in Full HD Widescreen LED LCD Monitor UM...
    Only $129.95

    AOC e2260Swda 21.5in Slim Design 16:9 LED LCD Monitor (Black)...
    Only $129.99

    Apex TM-366-BK Micro-ATX Mid Tower Steel Computer Case, 2 x 5...
    Only $19.99

    *Free Economy Shipping* PNY P-FD64GCOMB-GE Compact Attache 64...
    Only $19.99

    Iogear NetShair Link Portable Wireless Router with USB Media ...
    Only $34.99

    X-MEDIA 300Mbps Wireless-N High Power USB2.0 Adapter, w/ 2 x ...
    Only $17.99

    Logitech 985-000294 Ultimate Ears 350 Noise-Isolating Earpho...
    Only $7.99

    TRENDnet 16-Port Gigabit Ethernet GREENnet Rackmount Switch, ...
    Only $89.99

    HP K1L01UT#ABA Business ProDesk 400 G1 Small Form Factor Desk...
    Only $509.99